While it focused on a fun activity, the core of the campaign was the heart-wrenching videos of survivors and their families explaining the brutal reality of the disease. The Ethics of Sharing
| Campaign | Issue | Use of Survivor Story | Outcome | |----------|-------|----------------------|---------| | | Sexual violence | Viral social media posts from millions of survivors | Global reckoning; changed statutes of limitation in 12 U.S. states. | | “Real Stories” (Cancer Research UK) | Cancer screening | Short videos of survivors who delayed screening | 23% increase in cervical screening appointments. | | “The Survivor Trust” (UK) | Child sexual abuse | Anonymized written narratives with therapist commentary | Increased reporting of historical abuse by 40% in pilot areas. | english rape xxx videos free download work