The concept of didn’t originate in a corporate boardroom. It was born on a dusty campsite at a regional Burning Man event three years ago. A group of friends, disillusioned with the pressure of the nightclub scene, decided to host a renegade set at 2:00 PM on a Tuesday. One of them wore a moth-eaten bear onesie. Someone else brought a inflatable kiddie pool full of ice and oranges.
Unlike the neon-soaked night, a day party is fueled by the sun—the source of all biological life. It suggests a return to a more pagan, rhythmic connection with the earth, where the "bear" (our primal self) is invited to wake up rather than hibernate. 3. The Bear as the "Shadow Self" dancing bear the wild day party