Language is a crucial cultural marker. Malayalam cinema has resisted the "pan-Indian" trend of diluting regional flavors for broader appeal.
The culture of Kerala is one of argument, of Samvadam (dialogue). A Malayali family watching a film will discuss the politics of a scene while it is playing. The cinema has matured to meet this intellectual appetite. It is no longer an escape from the reality of Kerala; it is a deep dive into it. Language is a crucial cultural marker