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You cannot separate Indian lifestyle content from the gravitational pull of the joint family system. Even as nuclear families rise in metros like Mumbai and Delhi, the "Indian way" remains collectivist. Decisions—from career moves to marriage—are rarely individual.

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Whether it is the ritual of the morning kolam (rice flour drawing) outside a Tamil home, or the frenzy of a last-minute wedding shopping spree in Chandni Chowk, the substance runs deep.

Many households begin the day with a Puja (prayer) or the lighting of a Diya (lamp).