The arrival of affordable 4G data (Telkomsel, Indosat) made YouTube the de facto entertainment hub.
The old "Sinetron" (soap opera) was infamous for its lazy tropes: amnesia, evil twins, and the ever-present mimi (maid) causing mischief. However, the shift to on streaming services has forced a quality renaissance.
What is next for ? Artificial Intelligence is starting to seep in. We are seeing AI-generated "Javanese Ghost" animations going viral. Deepfake technology is being used to make the late President Suharto dance, or to translate English podcasts into fluent Bahasa with lip-sync matching.