Loona's influence extends beyond mere entertainment; she has become a role model for many young individuals. Her positive attitude, coupled with her achievements, inspires her followers to pursue their passions and stay true to themselves. Loona's journey is a testament to the power of social media and digital platforms in creating and nurturing talent.
| Theme | Key Findings | Gap Addressed | |-------|--------------|---------------| | Indian digital influencers | Influence on consumer intent; trust built via “relatable authenticity” (Kumar & Mehta, 2023). | Limited focus on cross‑cultural content. | | K‑pop fandom in non‑Asian contexts | Fan‑driven economies, identity work, “cultural hybridity” (Jang, 2022). | Scarce data on Indian adolescent fans. | | Youth media consumption (18‑yo) | Transition from passive to active co‑creation (Rao, 2021). | Interaction between local influencers and foreign pop culture remains under‑explored. | | Algorithmic recommendation & hybridity | Platforms amplify content that blends multiple cultural cues (Zhang & Gupta, 2023). | Empirical link to purchase behaviour in Indian markets is missing. | NiksIndian 2024 Loona Huge Clitoris 18 Yo Girl ...