By 2026, the distinction between "watching TV" and "interacting with media" has largely dissolved. The industry has moved past the "streaming wars" of the early 2020s, shifting from a focus on content volume to high-quality engagement and hyper-personalization. Key drivers include the mainstreaming of generative AI in production and a "creator-first" economy that challenges traditional studio gatekeepers. The AI Revolution in Content Creation: Generative Video:
The industry is a broad ecosystem that includes several key segments: 2025 Digital Media Trends | Deloitte Insights www wwwxxx com top