Around the same time, a new file format gained popularity: 3GP. This format allowed for efficient video and audio compression, making it ideal for sharing multimedia content on mobile devices.

: Facebook also allows users to upload and share videos:

On the night of the event, Awek arrived at the venue, dressed in a stunning baju kurung (a traditional Malay outfit) with a modern twist. Her friends were already there, and together, they dived into the festivities.

The music industry also adapted, with artists and labels creating official social media accounts to share their music and engage with fans.