| Variable | Coefficient (Probit) | Significance | Interpretation | |----------|----------------------|--------------|----------------| | Exposure to “Dara Toket Mulus” | 0.42 | p < 0.01 | Increases purchase probability by ~12 %. | | Presence of ID 91833952 | 0.27 | p < 0.05 | Raises willingness to pay by ~8 % (average premium IDR 2 500). | | Interaction (Emotive × ID) | 0.15 | p = 0.07 | Marginal synergy; consumers value traceability more when emotional cues are present. | | Age (18‑30) | –0.09 | p = 0.12 | Younger shoppers slightly less responsive. | | Income (> IDR 5 M) | 0.33 | p < 0.01 | Higher income → higher premium acceptance. |
Eksklusif di Omekin.ID – Produk #: 91833952 Varian: Mango Indo18 – Kualitas Premium | Variable | Coefficient (Probit) | Significance |
| Recommendation | Rationale | |----------------|-----------| | (“Dara Toket Mulus”) in all digital listings. | Boosts sentiment‑driven click‑through rates. | | Display batch IDs prominently (e.g., “ID 91833952”) with QR‑code verification. | Enhances perceived authenticity and justifies modest premiums. | | Leverage nostalgia marketing (e.g., “Rasakan Kangen masa kecil”). | Increases willingness to pay among mid‑to‑high‑income segments. | | Publish quality certificates (°Brix, firmness) on product pages. | Aligns objective data with the “high‑quality” narrative, reducing information asymmetry. | | Implement post‑sale feedback loops (photos, ratings) to maintain the emotive brand story. | Sustains consumer‑generated “Dara Toket Mulus” content, creating a virtuous cycle. | | | Age (18‑30) | –0