The Bollywood adult-comedy franchise Kya Kool Hain Hum returned with its third installment in 2016, marketed as India’s first "porn-com." Ever since its release, there has been a significant surge in search queries like .
Directed by Umesh Ghadge and produced by Ekta Kapoor, the film stars Tusshar Kapoor and Aftab Shivdasani in the lead roles. The plot follows two friends who find themselves in a series of hilarious, albeit raunchy, misunderstandings while working in the adult film industry in Thailand.
As the primary rights holder for many Balaji Motion Pictures films, ZEE5 often hosts the Kya Kool Hain Hum series.