: Influencers, actors, and politicians are frequent targets because they have extensive public image libraries used to train AI models. In Q1 2025 alone, celebrity deepfake incidents jumped by 81% .

When a fan creates a deepfake of an actress in a violent or degrading scene, and then uploads it to a platform where it receives thousands of upvotes, the message is clear: her consent is irrelevant. The technology teaches that the female body, especially the female celebrity body, is public property. Popular media reinforces this by rarely suing deepfake creators (due to cost), thereby signaling impunity.

The adult film industry was one of the first to fully embrace deepfakes. Companies like MindGeek, which owns Pornhub, began to experiment with the technology, creating deepfake content that was both realistic and lucrative. This move sparked a heated debate about the ethics of using deepfakes in the adult entertainment industry, with some arguing that it was a form of exploitation, while others saw it as a form of creative expression.

Some argue that adult deepfakes have become a form of cultural fascination, reflecting our society's obsession with celebrity and technology. The media's attention has helped to fuel the growth of the adult deepfake industry, with many creators using the publicity to promote their content.