: The rounded terminals and soft corners eliminate the harsh geometry found in traditional sans-serifs, evoking the brand's values of approachability, friendliness, and simplicity.
For two decades, the EasyJet brand was defined by a sharp, angular, and unapologetically bold visual identity. The orange square was a warning sign; the old typeface, a slightly condensed, stark sans-serif, felt like the digital readout on a fuel gauge—efficient but clinical. easyjet rounded book font new