The 1970s and 1980s saw the rise of masala films, which combined elements of action, comedy, romance, and drama. Movies like "Sholay" (1975), "Deewar" (1975), and "Tezaab" (1988) became iconic and helped establish some of the biggest stars of Hindi cinema, including Amitabh Bachchan, Rajesh Khanna, and Salman Khan.