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: While traditional presentations focus on Product, Price, Place, and Promotion , this edition also introduces the "4 As": Awareness, Affordability, Accessibility, and Acceptability .

Dividing the broad market into distinct groups with similar needs or characteristics. Targeting:

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Marketing Management By Philip Kotler 15th Edition Ppt Free [top] [ 99% Certified ]

: While traditional presentations focus on Product, Price, Place, and Promotion , this edition also introduces the "4 As": Awareness, Affordability, Accessibility, and Acceptability .

Dividing the broad market into distinct groups with similar needs or characteristics. Targeting: