Users stop being passive viewers and become active participants.
: Magazines, graphic novels, and digital books provide the source material (IP) for many major film franchises. 3. Media Convergence & Synergy tushy201004elsajeaninfluencepart4xxx7 link
In the 21st century, the distinction between the two has blurred. A viral video on TikTok is now considered both media and content, and a major motion picture relies on social media trends for its box office success. Understanding this link is essential for comprehending modern consumer behavior and the evolving digital economy. Users stop being passive viewers and become active