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: EQE was an early adopter of the "Direct-to-Digital" trend, recognizing that streaming platforms were the future of Indian viewership.

The phrase "" does not refer to a singular, well-known mainstream academic paper or a specific cinematic production. Instead, it is a combination of terms typically used in the following contexts: 1. Indian Cinema Genre desi mallu masala extra quality

To deliver extra quality, Bollywood has heavily invested in technology to match Hollywood benchmarks. : EQE was an early adopter of the