The various ways media messages are constructed and the meanings they carry.
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Before dissecting the text, it is important to understand the author. Kevin Williams is a professor emeritus of media and communication studies at Swansea University in Wales. He is not a pop-culture pundit or a corporate consultant; he is a traditional, rigorous media historian and theorist. His other major works, such as Read All About It!: A History of the British Newspaper and The International Media , reveal a scholar deeply concerned with the historical evolution of media structures. The various ways media messages are constructed and