If you see the message "プログラムディスクを挿入してください" , the unit has lost its memory (common after a battery change) and requires the original Japanese map SD card to boot up.
If you cannot find the option, you likely have a Japanese-spec unit. In this case, you will need to research "Eclipse AVN firmware downgrade" or "English unlock" specific to your exact model number. Proceed with firmware updates with caution, as using the wrong file can "brick" (disable) the navigation unit. eclipse+avnz03iw+change+language