| Product | Trigger | Action | Variable Reward | Investment | | :--- | :--- | :--- | :--- | :--- | | | Loneliness / Boredom | Scroll News Feed | Tribe (likes, comments, drama) | Posting, friending, liking | | Pinterest | Aspiration / Boredom | Pin a photo | Hunt (beautiful new images) | Creating boards, repinning | | Slack | Work anxiety / FOMO | Check channel | Tribe (team recognition, emoji reactions) | Sending messages, adding integrations | | Twitter | Uncertainty / Boredom | Scroll / Tweet | Tribe (retweets, quote tweets) | Following accounts, building timeline | | Pokémon Go | Boredom / Proximity | Walk to a PokeStop | Hunt (rare Pokémon, items) | Catching, evolving, gym battles |
This is the "engine" of the Hook Model. Habit-forming products don't just give a reward; they give a one. Derived from B.F. Skinner’s experiments with operant conditioning, variability creates a "craving" in the brain. The Tribe: Social validation (likes, comments). hooked how to build habit-forming products by nir eyal pdf
You can download the PDF summary from here: [insert link] | Product | Trigger | Action | Variable
It’s not magic. It’s psychology.