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Contemporary entertainment leverages PSRs as a retention tool. The "authenticity imperative" on platforms like TikTok and Twitch demands that creators perform vulnerability—crying on camera, discussing mental health, sharing mundane morning routines. This performance of authenticity generates an affective bond that transcends traditional fandom. However, this bond is asymmetrical. The creator gains economic benefit (donations, sponsorships) from the fan’s emotional investment, while the fan gains a sense of belonging. Scholars like Zizi Papacharissi (2015) term this "affective news," but it applies equally to entertainment: we do not just watch Stranger Things ; we feel part of the Party’s friendship group. What are you watching right now that actually