Let’s look at how this dynamic plays out across different sectors.
The digital age has weaponized survivor stories like never before. Social media has democratized the platform; you no longer need a primetime news interview to be heard. You need a Twitter account and the courage to hit "post." kidnapping and rape of carina lau ka ling video
How do you know if a survivor-story campaign is working? The metrics are different than for a product ad. Let’s look at how this dynamic plays out