Ben Settle - Email Players 1 - 15

You cannot just read these issues. You must become the email player. Here is a 3-step action plan based on the first 15 issues:

If you can find the original "Email Players 1 - 15" compilation, you aren't just buying a PDF. You are downloading a masterclass in psychological warfare, direct response copywriting, and business freedom. Ben Settle - Email Players 1 - 15

By issue #12, Settle introduces his "Retro-Funnel" concept—using old-school direct mail postcards to drive people to an email list. The twist: the emails themselves are plain-text, personal, and often sent from a phone. You cannot just read these issues

: Early subscribers received this physical guide, which details the exact auto-responder sequences used to "warm up" new leads into high-ticket buyers. Why these early issues matter today: You are downloading a masterclass in psychological warfare,

In today’s world of 90-day drip campaigns, Issue #3 is heretical. Settle suggests that long, pre-written sequences smell like automation. Instead, he advocates for "live-ish" emails—batches written daily that reference current events. He reveals how he writes 30 emails in one sitting and then sprinkles "freshness" into each one (date stamps, news references) to fool the brain into thinking a human typed it just for you.

: A core gift for new subscribers that outlines a 94-email daily sequence (3+ months of content). List Building (Issue 2 & Beyond)