This model has proven incredibly lucrative. By focusing on 20,000 dedicated subscribers rather than 2 million casual followers, Gonzales has built a business with higher margins and lower toxicity. Brands pay a premium to be featured in her ecosystem because she guarantees a viewer who is attentive, affluent, and engaged.
Audiences loved her catchphrase, "No hagas eso!" ("Don't do that!") when homeowners made poor design choices. By 2022, she had her own furniture line at Wayfair, a best-selling paint collection at Lowe’s, and a book deal with a $2 million advance. cristina gonzales scandal exclusive
In 2018, Cristina addressed "malicious accusations" regarding her marriage to Alfred Romualdez, calling them politically motivated lies This model has proven incredibly lucrative