There is a massive 50% rise in demand for eco-friendly fabrics like handloom cotton, khadi, and bamboo silk.

Her art caught the attention of the creators at BindasTimes. They reached out to her, inviting her to collaborate on a new series of short films that explored the lives of young women in contemporary India. Meera was hesitant at first, but with Rohan's encouragement, she took the leap.

Ready-to-wear, pre-stitched sarees that don't require safety pins or 15-minute draping rituals have become a staple for working women.