Halbert wrote these letters to his son, Bond, who was just learning the ropes of copywriting. Because he couldn’t use the phone or email, Gary wrote daily letters containing exercises, psychological tactics, and direct marketing principles.
– This counters the modern myth that people have short attention spans. Halbert argues that if you are interesting, customers will read a novel-length letter. The Boron Letters -PDF-
So why should you invest your time in "The Boron Letters" PDF? Here are just a few of the key benefits: Halbert wrote these letters to his son, Bond,