Go to business.facebook.com and log in with your business Facebook account (do not use a personal profile for this).
Verdict: The desktop app is a for community management and scheduling, not a replacement for the full web suite or Ads Manager. meta business suite desktop
On desktop, navigate to Settings > Business Assets > People . You can assign "Partial Access" to a graphic designer (so they see only the Planner) and "Full Control" to the marketing director. The desktop UI makes permission toggles far clearer than the mobile app. Go to business
The "Insights" tab on desktop is a data goldmine. You can generate custom reports comparing organic reach vs. paid reach, track follower growth over 90 days (mobile usually only shows 28), and export CSV files for stakeholder presentations. You can assign "Partial Access" to a graphic
: Monitor and manage customer interactions. You can track response rates and manage comments from both Facebook and Instagram in a single feed. Ads Manager
One of the biggest advantages of the desktop suite is the .