While data provides the scope of an issue, stories provide the "why" and "how." Empathy over Information
By putting survival front and center, campaigns like #MeToo or the Pink Ribbon movement have shifted cultural conversations, making it safer for people to speak their truth without shame.
Through her journey, Sarah has shown that even in the darkest of times, there is always hope. And by sharing her story, she has helped to create a world where people feel comfortable talking about their struggles, and seeking help when they need it most.
The most successful social movements in recent history have mastered the blend of personal narrative and broad-scale campaigning.
