This is why Stranger Things (a love letter to the 80s) was massive in the late 2010s, and why Y2K fashion (the early 2000s) is currently trending on Gen Z social feeds. The number 17 dictates the greenlighting decisions of studio executives. It tells them that the IP (Intellectual Property) that was popular 17 years ago is now ripe for a reboot because the audience that loved it as kids now has the nostalgia budget to pay for it.
: 2017 was a landmark year for franchise marketing. Netflix utilized "Stranger Things Day" to launch unique brand tie-ins, such as "Strange Mode" on and special edition footwear with girlgirlxxx 24 12 17 ella reese and river lynn best
December 17 served as a significant "street date" for several of the year’s biggest home video titles, available for purchase or rental on platforms like Media Play News The Wild Robot This is why Stranger Things (a love letter