These are desired end-states of existence. They are the ultimate goals we strive for in life.
This ranking is what predicts behavior. For example: rokeach m 1973 the nature of human values pdf
Though published over 50 years ago, "The Nature of Human Values" remains essential reading for researchers. While the physical book can be found at retailers like Amazon or Google Books , digital versions and excerpts are often available for academic review via platforms like the Internet Archive or Academia.edu . The Nature of Human Values: Rokeach, Milton - Amazon.com These are desired end-states of existence
: Terminal values are often further divided into personal (e.g., inner harmony) and social (e.g., equality), while instrumental values are split into moral (e.g., helpful) and competence (e.g., logical) categories. Predicting Behavior and Social Change For example: Though published over 50 years ago,
: These represent desirable end-states of existence—the ultimate goals a person wants to achieve in their lifetime (e.g., world peace, happiness, freedom, wisdom). Instrumental Values (18 items)