are using their production companies to source and develop narratives that give mature female characters more depth and agency. OTT & Streaming Influence : Streaming platforms like JioHotstar
The data from studies (like those from the Annenberg Inclusion Initiative or San Diego State University) has long shown a stark drop-off for female leads after age 40. However, the streaming revolution and a new generation of showrunners have carved out powerful niches: are using their production companies to source and