Platforms like Patreon, Substack, and Twitch allow creators to monetize directly. Instead of relying on ad revenue, creators can offer subscriptions for exclusive content. The "middle class" of media creators—those earning $50k to $500k a year—is growing, bypassing traditional Hollywood agents.
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For the better part of the 20th century, popular media was defined by the concept of the "mass audience." Families gathered around the television set at specific times to consume identical content, creating a shared cultural lexicon—monolithic moments where a nation laughed or mourned together. Platforms like Patreon, Substack, and Twitch allow creators